Sustainability-Counsel.com


Class Action Lawsuit Against USGBC Take Two: New Cast of Characters, Same Story Line Alleging False Advertising and Deceptive Trade Practices by sustainabilitypepper
February 14, 2011, 10:45 AM
Filed under: Green Building | Tags:

Henry Gifford, a New York City building energy consultant and long time critic of the energy efficiency of LEED® certified buildings, caused a stir last October when he filed a class action lawsuit against the U.S. Green Building Council (USGBC), claiming among other things that USGBC lied, engaged in false advertising, and participated in racketeering activities under RICO. Changing tactics, the amended complaint (Gifford v USGBC amended complaint – refiled 2-8-2011) no longer attempts to proceed as a class action. Rather, it introduces three new individual plaintiffs in addition to Gifford and his company: Matthew Arnold, a licensed architect in Sterling, Virginia; Andrew Ask, a professional engineer resident in Florida who is licensed in several states and characterized as “a well known member of the building science community;” and Elisa Larkin, a resident of Norman, Oklahoma who specializes in moisture barrier design and mold remediation. On the defendants’ side, all of the individuals were dropped, leaving USGBC as the only defendant. The more extreme allegations (such as the reference to “USGBC’s lies”) and the more exotic causes of action (such as monopolization through fraud under the Sherman Antitrust Act and RICO) have also been dropped, leaving false advertising under the Federal Lanham Act, and false advertising, deceptive trade practices, and similar claims under New York statutory and common law.

The complaint as revised presents a more coherent picture of Gifford’s argument that USGBC is big business run amok (with revenues of $64 million in 2008 and LEED accredited professionals that it “represents” receiving “billions of dollars” for designing and constructing LEED buildings) – using false advertising and other deceptive trade practices to promote LEED certification and to divert business to LEED accredited professionals.

The essence of the complaint remains that USGBC’s representations that LEED certified buildings are more energy efficient are false, and that its “third party verification” claims lead people to believe that LEED includes verification that certified buildings actually perform as predicted, are also false.
On the merits, other critics have argued that USGBC overstates the energy efficiency benefits of LEED certified buildings and conveniently overlooks contrary information. And it is easy to understand how a “consumer” not initiated in the intricacies of LEED might interpret “third party verification” as confirmation that a building is performing as designed (although for new construction certification, it should not be surprising that certification does not require confirmation of actual performance since certification is awarded before the building has an operating history to verify).

However, USGBC defenders will point out that this is a far cry from “intentionally, deliberately, willfully or knowingly deceiv[ing] the public and consumers” or demonstrating “an intentional, willful and bad faith intent to harm the Plaintiffs,” justifying injunctive relief, treble damages and exemplary damages.
Issues about energy efficiency of LEED buildings and the failure to validate actual building performance are questions that USGBC itself and others were already examining. For example, a proposed rule issued by the US Department of Energy (DOE) last summer to implement various legislative sustainability mandates proposes to require that any green building standard used to evaluate buildings for Federal purposes include a verification system for post-occupancy assessment of the rated buildings to periodically demonstrate continued environmental benefits and energy savings. DOE also went on to comment that it is considering a requirement that Federal agencies demonstrate that the actual energy use is consistent with the target energy use identified as part of the certification process, and if the actual use is higher than projected, it would consider removal of the green certification.

As with the original complaint, it is difficult to predict where this litigation will lead. USGBC’s answer is due shortly. It will be interesting to see its strategy.

Vicki Harding, Esq.


1 Comment so far
Leave a comment

[...] Changing tactics, he subsequently filed an amended complaint that dropped the more extreme causes of action, and no longer attempted to proceed as a class action — adding three new individual plaintiffs instead. (See prior blog post). [...]

Pingback by Lawsuit Against USGBC: End of Story? « Sustainability-Counsel.com




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s



Follow

Get every new post delivered to your Inbox.